Unilever's New-Concept Center Is Situated in Downtown Shanghai, China, Attracting

Multiple Choice

Unilever's new-concept center is situated in downtown Shanghai, China, attracting hundreds of eager volunteers to test the firm's latest product innovations on-site while Unilever researchers monitor consumer reactions. In this example, Unilever is trying to reap the benefits of

A) location economies.
B) economies of scope.
C) learning races.
D) network effects.