Heaven Freezes Over (HFO) Is a Company That Makes Frozen

Multiple Choice

Heaven Freezes Over (HFO) is a company that makes frozen lunch and dinner entrées. Based on what you know about companies like Nestlé, what action should HFO take as it strives to become multinational?

A) Pursue a multidomestic strategy, customizing product offerings to suit local preferences.
B) Attempt an international strategy, controlling costs and taking advantage of economies of scale by selling the same (or very similar) products around the globe.
C) Try a global-standardization strategy, which creates standardized products and competes mainly on price.
D) Consider a transnational strategy by creating a blue ocean market.