The Marketing Manager of Pickacruise

Multiple Choice

The marketing manager of pickacruise.com (a travel Web site targeted at consumers who want a luxury vacation) finds that the firm can increase its market share and become the industry leader if it slashes prices by 50 percent during the month of December.However,the Vice President of the finance department is committed to reporting a 25 percent Return on Investment (ROI) at all times,which cannot be achieved if the firm slashes its prices.This conflict illustrates:

A) a need to eliminate low-profit products.
B) a lack of competition in the marketplace.
C) how pricing operates in an ideal marketplace.
D) the need for trade-offs in pricing objectives.