Recent Research Has Shown That the First Firm to Enter

Multiple Choice

Recent research has shown that the first firm to enter a market often does not have a long-term advantage over later entrants into the market.The textbook used which of the following examples to illustrate this?

A) Tim Horton's entry into the breakfast sandwich market.
B) Xerox, which became a generic term for making photocopies.
C) lululemon athletica, which was the first clothing company to market yoga clothing.
D) the introduction of the first ballpoint pen in 1945.