A Company's Marketing and Sales Strategy

Multiple Choice

A company's marketing and sales strategy

A) defines the set of customer needs that it seeks to satisfy through its products and services.
B) specifies the portfolio of new products that it will try to develop.
C) specifies how the market will be segmented and how the product will be positioned,priced,and promoted.
D) determines the nature of procurement and transportation of materials as well as manufacture and distribution of the product.