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    Exam 11: Marketing Processes and Consumer Behavior
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    What Type of Variables Are Lifestyles, Opinions, Interests, and Attitudes
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What Type of Variables Are Lifestyles, Opinions, Interests, and Attitudes

Question 80

Question 80

Multiple Choice

What type of variables are lifestyles, opinions, interests, and attitudes referred to as?


A) geographic variables
B) demographic variables
C) psychographic variables
D) product use variables
E) labor market variables

Correct Answer:

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