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    Exam 12: Developing and Pricing Products
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    What Is Selling the Rights to Place a Brand Name
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What Is Selling the Rights to Place a Brand Name

Question 15

Question 15

Multiple Choice

What is selling the rights to place a brand name on products such as t-shirts referred to as?


A) international branding
B) national branding
C) private branding
D) regional branding
E) licensed branding

Correct Answer:

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