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Burberry Is Repositioning Itself as a Global Luxury Brand, Such

Question 21

Multiple Choice

Burberry is repositioning itself as a global luxury brand, such as Gucci and Louis Vuitton, and calls for luring a different type of customer. This is an example of what type of market segmentation?


A) geographic
B) demographic
C) psychographic
D) product-use
E) strategic

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