A Problem Associated with Internet Advertising Is That the Audience

Multiple Choice

A problem associated with Internet advertising is that the audience controls the exposure, so viewers are able to avoid unwanted ads. Which of the following is the best response to this criticism?

A) Internet advertising allows target audiences to learn more about products that interest them.
B) Exposure control is a problem associated with all media types.
C) The ability to avoid unwanted ads is an important aspect of privacy.
D) Audiences can be forced to watch the entire message using technology.
E) Internet advertising is too new to evaluate its effectiveness.