One Manager Argues That Riverdale's Corporate Image Will Suffer If

Multiple Choice

One manager argues that Riverdale's corporate image will suffer if customers receive too many e-mails about its different services and offerings. Which of the following, if True, is the most effective counterargument?

A) Customers can report the e-mails as spam and ensure that they do not receive these service mails in their inboxes in the future.
B) Research shows that customers who opt to receive marketing e-mails rarely complain, even if they are not happy about them.
C) This is a problem that affects all e-mail marketers, not Riverdale alone.
D) Customers can use a ready menu of e-mail selections to opt in and receive only the marketing product information they are interested in.
E) The cost of e-mail marketing is lower than public service advertising.