Interstate's Marketing Director Thinks That the Company's Data Mining Ability

Multiple Choice

Interstate's marketing director thinks that the company's data mining ability should be upgraded. Which of the following, if True, would strengthen his position?

A) Executives at Interstate want to use decision support systems to test business models.
B) Interstate uses VSAT communications to relay confidential information among its various branches.
C) Interstate's various branches do a lot of electronic conferencing with one another.
D) Customers complain that the company's Web site is too difficult to use.
E) Interstate's rate of new customer acquisition has steadily declined over the last two years.