Forward-Thinking Companies Like Ask

Multiple Choice

Forward-thinking companies like Ask.com,Scholastic,and St.John Health System are actively using Web mining systems to answer important questions of "Who?" "Why?" and "How?" The benefits of integrating these systems:

A) are measured qualitatively in terms of customer satisfaction, but not measured using financial or other quantitative measure.
B) can be significant in terms of incremental financial growth and increasing customer loyalty and satisfaction.
C) have not yet outweighed the costs of the Web mining systems and analysis.
D) can be infinitely measurable.