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    Exam 1: Welcome to the World of Marketing: Create and Deliver Value
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    Companies That Have a ________ Orientation Tend to Be More
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Companies That Have a ________ Orientation Tend to Be More

Question 148

Question 148

Multiple Choice

Companies that have a ________ orientation tend to be more successful at making one-time sales than at building repeat business.


A) consumer
B) marketing
C) selling
D) societal
E) relationship

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