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    Exam 1: Welcome to the World of Marketing: Create and Deliver Value
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    Using A(n) ________ Approach, a Company Uses a Single Strategy
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Using A(n) ________ Approach, a Company Uses a Single Strategy

Question 119

Question 119

Multiple Choice

Using a(n) ________ approach, a company uses a single strategy to reach all customers.


A) open-source
B) crowdsourcing
C) mass market
D) social networking
E) societal marketing

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