To Determine What Type of Information to Add to Its

Multiple Choice

To determine what type of information to add to its Web site in order to attract more visitors, an Internet company could look at a survey by the AOL/Roper Starch Cyberstudy, which showed the primary activities Americans are most likely to engage in when surfing the Internet. This study is an example of ________.

A) ethnographic data
B) a secondary data source
C) a primary internal data source
D) data mining
E) a primary external data source