Prior to Setting Up Its Thanksgiving Turkey Hotline, a Company

Multiple Choice

Prior to setting up its Thanksgiving Turkey Hotline, a company conducted one-on-one discussions with a small number of new and experienced cooks to determine what type of questions it should be prepared to answer. In research terms, this company conducted ________.

A) focus groups
B) face-to-face interviews
C) ethnographic research
D) telemarketing
E) observational research