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    Exam 6: Understand Consumer and Business Markets
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    When a Customer Feels Regret After Purchasing a Product, She
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When a Customer Feels Regret After Purchasing a Product, She

Question 54

Question 54

Multiple Choice

When a customer feels regret after purchasing a product, she is experiencing ________.


A) affect
B) a heuristic
C) an operant reaction
D) cognitive dissonance
E) a conditioned response

Correct Answer:

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