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    Exam 7: Segmentation, Target Marketing, and Positioning
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    The Group of American Consumers Born Between 1965 and 1978
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The Group of American Consumers Born Between 1965 and 1978

Question 12

Question 12

Multiple Choice

The group of American consumers born between 1965 and 1978 are called ________.


A) Baby Boomers
B) Echo Boomers
C) Generation X
D) Generation Y
E) Generation Z

Correct Answer:

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