Multiple Choice
A product has three distinct layers. The most basic level is the ________, which consists of all the benefits the product will provide for consumers or business customers.
A) actual product
B) augmented product
C) core product
D) innovation
E) brand
Correct Answer:

Verified
Correct Answer:
Verified
Q22: In the new product development process, a
Q50: In most companies, _ is a well-defined
Q53: Which type of product is a basic
Q103: Some business customers purchase specialized services that
Q105: Through _, an organization collaborates with customers
Q109: Burger King developed a new french fry
Q112: Explain the following statement: "A product is
Q117: Heavy equipment, which includes items such as
Q119: A fast-moving consumer good, also known as
Q142: The _ is the actual product plus