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    Exam 8: Product I: Innovation and New Product Development
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    ________ Is the Degree to Which a Consumer Perceives That
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________ Is the Degree to Which a Consumer Perceives That

Question 54

Question 54

Multiple Choice

________ is the degree to which a consumer perceives that a new product provides superior benefits.


A) Compatibility
B) Complexity
C) Relative advantage
D) Comparability
E) Tangibility

Correct Answer:

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