With Target Costing, Marketers First ________ and Then ________

Multiple Choice

With target costing, marketers first ________ and then ________.

A) build the marketing mix; identify the target market
B) segment and identify target markets; set different prices for each market
C) design the product; determine its cost based on target profits
D) use skimming pricing; use penetration pricing
E) determine a selling price market segments will pay; target costs to ensure that the price is met