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________ Is a Pricing Tactic a Firm Uses for Two

Question 56

Multiple Choice

________ is a pricing tactic a firm uses for two products that work only when used together. The firm sells one item at a very low price and then makes its profit on the second high-margin item.


A) Two-part pricing
B) Price bundling
C) Captive pricing
D) Decoy pricing
E) Keystoning

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