Some Retailers Advertise Items at Very Low Prices or Even

Multiple Choice

Some retailers advertise items at very low prices or even below cost just to get customers into the store. The rationale for implementing this ________ strategy is the belief that once a customer is in the store she will buy the advertised item as well as other items at regular prices.

A) bait-and-switch
B) price lining
C) predatory pricing
D) loss-leader pricing
E) keystoning