Multiple Choice
V&E Bridal Design Shop caters to engaged couples who desire a traditional Eastern Asian wedding ceremony. The brides-to-be who shop at this store are typically Japanese, Laotian, Vietnamese, Korean, or Chinese. This retailer has used ________ to identify a market segment.
A) psychographics
B) geography
C) demographics
D) socioeconomics
E) its merchandise mix
Correct Answer:
Verified
Correct Answer:
Verified
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