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Costco's Surprise Offerings of Seconds, Overstocks, and Closeouts-Occasionally Including Diamonds-Is

Question 58

Multiple Choice

Costco's surprise offerings of seconds, overstocks, and closeouts-occasionally including diamonds-is an example of how a retailer can differentiate itself through its ________.


A) merchandise mix
B) services mix
C) destination retailing
D) store atmosphere
E) level of service

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