Political Candidates Often Hire Image Consultants Who Tell Them What

Multiple Choice

Political candidates often hire image consultants who tell them what clothes to wear, how to wear their hair, and how to act in front of a crowd of people. Political candidates who use image consultants to help them market themselves to the voters are using which of the following strategies?

A) brand extension
B) market development
C) diversification
D) product improvement
E) pure selling