Which of the Following Is the Responsibility of an Advertising

Multiple Choice

Which of the following is the responsibility of an advertising agency's media planner?

A) recruiting new clients through different media outlets
B) deciding where, when, and how often an advertisement will appear
C) crafting interesting messages that convey a client's marketing objectives
D) analyzing research about consumers to develop sensible advertising objectives
E) serving as the primary liaison between the client and its publics