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    Exam 14: Promotion Ii: Social Media, Directdatabase Marketing, Personal Selling, and Public Relations
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    A Group of Social Network Users Who Share an Attachment
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A Group of Social Network Users Who Share an Attachment

Question 94

Question 94

Multiple Choice

A group of social network users who share an attachment to a specific product is called a(n) ________.


A) avatar
B) virtual world
C) brand community
D) groundswell
E) microblog

Correct Answer:

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