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    Exam 14: Promotion Ii: Social Media, Directdatabase Marketing, Personal Selling, and Public Relations
  5. Question
    Factors That Increase a Firm's Emphasis on ________ Include Purchases
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Factors That Increase a Firm's Emphasis on ________ Include Purchases

Question 78

Question 78

Multiple Choice

Factors that increase a firm's emphasis on ________ include purchases that consumers buy infrequently and transactions that require negotiation.


A) m-commerce
B) mass marketing
C) public relations
D) direct marketing
E) personal selling

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