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White Forest Financials Is a Small Investment Firm, Operating in an Extremely

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White Forest Financials is a small investment firm, operating in an extremely volatile environment. One of the company's two owners, David White, is of the opinion that it would be futile for the company to engage in formal planning as the business environment is constantly shifting. However, the co-owner, Marsha Forest, believes that planning is essential for the company's success. Whom would you support? Why?

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Marsha Forest is correct in her observat...

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