Williamson Is the Owner of a Small Company That Sells

Multiple Choice

Williamson is the owner of a small company that sells corporate gifts through an online store. Business has slowed down in recent months and he realizes that the organization must move in a different direction if it is to survive. He has reset some of the company's overall goals and wants to develop a plan to achieve those goals. He is anticipating the business environment to be volatile for the next few years. Considering the above information, it can be determined that his plan must be ________, ________, and ________.

A) operational; directional; rigid
B) informal; unwritten; flexible
C) strategic; general; rigid
D) strategic; directional; flexible