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    Advertising in Action
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    Exam 3: Consumer Behaviour Concepts and Target Marketing
  5. Question
    Motives Are the Conditions That Prompt the Action That Is
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Motives Are the Conditions That Prompt the Action That Is

Question 96

Question 96

Multiple Choice

Motives are the conditions that prompt the action that is taken to


A) satisfy the need
B) determine market segments
C) design packaging
D) create store displays
E) create an image

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