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    Advertising in Action
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    Exam 3: Consumer Behaviour Concepts and Target Marketing
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    Consumers Are Quite Selective About Messages They Receive
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Consumers Are Quite Selective About Messages They Receive

Question 63

Question 63

Multiple Choice

Consumers are quite selective about messages they receive. Consumers perceive messages that


A) are easy to see or hear
B) they want to remember
C) are in their face
D) are in line with their needs
E) appeal to the real self

Correct Answer:

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