Multiple Choice
Consumers are quite selective about messages they receive. Consumers perceive messages that
A) are easy to see or hear
B) they want to remember
C) are in their face
D) are in line with their needs
E) appeal to the real self
Correct Answer:

Verified
Correct Answer:
Verified
Q58: An individual's favourable or unfavourable feelings toward
Q59: Many advertising strategies have an urban orientation
Q60: Pets and PC's is a cluster that
Q61: The most tech-savvy is/are<br>A) Canada's intellectual elite<br>B)
Q62: Visa's use of the signature "More people
Q64: How can advertisers use reference groups to
Q65: The definition of consumer buying behaviour includes<br>A)
Q66: Many important consumer decisions are based on<br>A)
Q67: Psychographic targeting helps advertisers create messages where
Q68: Positioning statements should<br>A) guide the development of