Multiple Choice
Geodemographic segmentation involves
A) creating a universal message for all consumer segments
B) combining demographic characteristics with geographic characteristics
C) a marketing strategy that uses face to face product demonstrations
D) marketing based on income levels
Correct Answer:
Verified
Correct Answer:
Verified
Q49: Market positioning is a strategy based on<br>A)
Q50: Discuss how positioning strategy applies to Coca-Cola's
Q51: If a positioning strategy is working, a
Q52: Lifestyle positioning through advertising uses appeals such
Q53: Absolut vodka appeals to the gay community.
Q55: Behavioural targeting involves<br>A) age and income<br>B) gender
Q56: List and define four of the lifestyle
Q57: Explain why head-on positioning can be more
Q58: An individual's favourable or unfavourable feelings toward
Q59: Many advertising strategies have an urban orientation