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    Advertising in Action
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    Exam 3: Consumer Behaviour Concepts and Target Marketing
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    "Cosmopolitan Elites," "Les Chics" and "Lunch at Tim's" Are
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"Cosmopolitan Elites," "Les Chics" and "Lunch at Tim's" Are

Question 109

Question 109

Multiple Choice

"Cosmopolitan Elites," "Les Chics" and "Lunch at Tim's" are


A) psychographic clusters
B) demographic segments
C) geographic groups
D) generation X and Y segments
E) behavioral segments

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