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    Advertising in Action
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    Exam 3: Consumer Behaviour Concepts and Target Marketing
  5. Question
    Coca-Cola Has Successfully Used Product-Differentiation Positioning Through Its Ad Slogans
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Coca-Cola Has Successfully Used Product-Differentiation Positioning Through Its Ad Slogans

Question 89

Question 89

True/False

Coca-Cola has successfully used product-differentiation positioning through its ad slogans "Coke is it" and "Can't beat the real thing."

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