Multiple Choice
When it comes to the point-of-purchase industry's "four I's", identification means
A) the overall impression must be relevant to the customer
B) the display must generate immediate impact
C) the brand must be boldly displayed
D) the display must include a reason to buy
E) the display must encourage impulse buying
Correct Answer:
Verified
Correct Answer:
Verified
Q28: The post-production stage of the commercial involves<br>A)
Q29: Billboard advertising is more successful if<br>A) all
Q30: The art director develops thumbnail sketches, which
Q31: Short copy is most appropriate for image
Q32: Explain the slice of life style of
Q34: Spot colour attracts attention<br>A) only in a
Q35: Full-page ads receive more readership than fractional-page
Q36: What are thumbnail sketches and how are
Q37: Out-of-home advertising is the current term for<br>A)
Q38: Why is the length of body copy