Multiple Choice
Recently, the 15-second TV commercial has become more popular with advertisers because
A) today's people have shorter attention spans
B) it saves money on media time
C) it's easier to fit a message into 15 seconds
D) 15-second ads have more impact
E) 15-second ads are better-suited to special effects
Correct Answer:
Verified
Correct Answer:
Verified
Q35: Full-page ads receive more readership than fractional-page
Q36: What are thumbnail sketches and how are
Q37: Out-of-home advertising is the current term for<br>A)
Q38: Why is the length of body copy
Q39: The type of layout that is least
Q41: The Pine-Sol Television commercial in which the
Q42: In television, 30-second spots outperform 60-second spots.
Q43: The primary purpose of the headline is
Q44: Viral marketing encourages the receiver of a
Q45: Rich media are ads that<br>A) are less