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    Advertising in Action
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    Exam 6: Design, Layout, and Production
  5. Question
    To Be Successful, a Direct-Response Commercial Must Incorporate
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To Be Successful, a Direct-Response Commercial Must Incorporate

Question 50

Question 50

Multiple Choice

To be successful, a direct-response commercial must incorporate


A) sound effects and fast action
B) a celebrity spokesperson
C) a strong offer
D) high-pressure tactics
E) brand names

Correct Answer:

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