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    Advertising in Action
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    Exam 12: Interactive Media
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    What Type of Targeting Online Is Molson Using When It
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What Type of Targeting Online Is Molson Using When It

Question 70

Question 70

Multiple Choice

What type of targeting online is Molson using when it advertises on TSN.ca for its Canadian and Coors Light brands?


A) daypart
B) behavioural
C) psychographic
D) demographic
E) physiological

Correct Answer:

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