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    Advertising in Action
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    Exam 12: Interactive Media
  5. Question
    Impressions Are the Standard Way of Determining
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Impressions Are the Standard Way of Determining

Question 17

Question 17

Multiple Choice

Impressions are the standard way of determining


A) online sales
B) the size of the audience
C) the browsing period
D) exposure of an ad
E) the clickthrough rate

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