Multiple Choice
In order to track an individual's surfing behavior, a(n) ________ is placed on a consumer's web browser or hard drive.
A) impression
B) cookie
C) clickthrough
D) ad view
E) click
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q5: Discuss the merits of content marketing for
Q6: The number of times an ad is
Q7: AXE uses social media through<br>A) display advertising<br>B)
Q8: A couple of high school students generating
Q9: Proctor and Gamble recognizes the value of
Q11: How is engagement measured when evaluating social
Q12: The goal of a viral campaign is
Q13: Search engines such as Google use auction-style
Q14: The Interactive Advertising Bureau reports that in
Q15: Yahoo! and Facebook are examples of<br>A) measurement