Multiple Choice
Timing is a strength of the internet because
A) video commercials can be any length
B) changes, updates or cancellations can be made faster than any other medium
C) seasonal rates for ads can be much lower at the end of the calendar year
D) lead time to place an ad is almost as quick as magazine advertising
Correct Answer:

Verified
Correct Answer:
Verified
Q50: Ads placed during an online video are
Q51: Describe the benefits associated with a company
Q52: Mercedes-Benz Canada used this online advertising strategy
Q53: The shift in control over communications caused
Q54: Dove's video ad titled "Dove Beauty Sketches"
Q56: A promotion communicated through text messaging involves<br>A)
Q57: Explain why many companies are reluctant to
Q58: There are several interactive communications objectives. The
Q59: Behavioral targeting depends on uploading a cookie.
Q60: Kraft Canada commits to an extended relationship