Multiple Choice
Many companies are reluctant to invest in social media communications because
A) there is a lack of sound measuring devices for ROI
B) all age groups are engaged
C) there is a high cost in engaging users
D) there is a lack of control over indirect contact with potential consumers
Correct Answer:

Verified
Correct Answer:
Verified
Q28: Email opens up an opportunity for viral
Q29: Research shows that gamers hate the presence
Q30: Search advertising is also known as pay-per-click
Q31: Success of an email ad depends on<br>A)
Q32: The Interactive Advertising Bureau is actively promoting
Q34: Conversation reach is based on visitors per
Q35: One of the most promising applications in
Q36: Internet users earning in excess of $100,000
Q37: QR codes on products can be read
Q38: Clickthrough refers to the number of times