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    Advertising in Action
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    Exam 12: Interactive Media
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    Sponsorships of Contests on a Website Are More Likely to Use
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Sponsorships of Contests on a Website Are More Likely to Use

Question 27

Question 27

Multiple Choice

Sponsorships of contests on a website are more likely to use this type of fee system.


A) flat fee
B) microsite
C) cost per thousand rate
D) sponsorship
E) pay-per-performance

Correct Answer:

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