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    Strategic Management
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    Exam 1: What Is Strategy and the Strategic Management Process
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    A Firm's ________ Is Its Long-Term Purpose That Defines Both
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A Firm's ________ Is Its Long-Term Purpose That Defines Both

Question 22

Question 22

Multiple Choice

A firm's ________ is its long-term purpose that defines both what it aspires to be in the long run and what it wants to avoid in the meantime.


A) mission
B) strategy
C) objective
D) goal

Correct Answer:

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