Multiple Choice
FunText is a company that owns an app used for text messaging. It recently offered a six month membership extension to its existing customers without any additional charges. Which competitive strategy is FunText trying to implement in this scenario?
A) creation of a new service
B) product differentiation
C) locking in customers
D) locking in suppliers
E) enhancing existing products
Correct Answer:
Verified
Correct Answer:
Verified
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