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Achilles Gear Has Four Major Retail Customers

Question 11

Multiple Choice

Achilles Gear has four major retail customers. Based on the following RFM scores of these customers, the sales team at Achilles' should attempt to up-sell more expensive sporting goods to ________.


A) Five Star Stores with an RFM score of 214
B) Goalkeeper with an RFM score of 551
C) Pelican Stores with an RFM score of 113
D) Cable Sports Inc. with an RFM score of 545
E) WindyRiver Sports with an RFM score of 225

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