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    Business
  3. Study Set
    Strategic Marketing
  4. Exam
    Exam 1: New Challenges for Market Driven Strategy
  5. Question
    The Underlying Logic of Market-Driven Strategy Is That Production Needs
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The Underlying Logic of Market-Driven Strategy Is That Production Needs

Question 11

Question 11

True/False

The underlying logic of market-driven strategy is that production needs are the starting point in business strategy.

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