Multiple Choice
The market sensing process of _____ includes building a culture and process around continuous curiosity and new ideas.
A) scanning the periphery of the market
B) encouraging experimentation
C) listening to front-line employees
D) searching for latent customer needs
Correct Answer:

Verified
Correct Answer:
Verified
Q1: Give an account of the barriers that
Q2: _ is "the systematic gathering,recording,processing,and analyzing of
Q3: The markets are best understood if the
Q4: _ is both a culture and a
Q5: List the market-sensing processes used by market-driven
Q7: Market-driven organizations are primarily interested in static
Q8: Market orientation is both a culture and
Q9: Investments in enhancing and shaping interpretation may
Q10: Market-oriented firms emphasize enhanced operating efficiency and
Q11: Strategic _ refers to a firm's capability